Search Engine Marketing Case Study of Client BuyHalalGoods

To launch Buy Halal Goods into the halal e-commerce space, we implemented a full-funnel paid media strategy across Meta and Google, supported by AI-assisted audience modeling and behavioral analysis. This helped us identify high-potential buyer segments, seller personas, and product interest clusters within the halal marketplace ecosystem.

On social, we developed culturally aligned creatives informed by AI-driven engagement insights. These creatives celebrated halal lifestyle, featured authentic seller stories, and highlighted trending halal products based on category demand forecasting. Carousel ads, branded Reels, and collection ads were deployed strategically to introduce the platform to both buyers and sellers while optimizing content formats based on predicted engagement patterns.

On the SEM side, AI-supported keyword clustering and intent mapping strengthened our Google Search strategy. We targeted high-intent keywords such as halal groceries online, halal meat delivery USA, and sell halal products with conversion-focused ad copy and structured extensions. Shopping ads and Performance Max campaigns were layered to expand FMCG category discovery using automated bidding strategies aligned with conversion data.

We structured two distinct acquisition funnels, one for seller onboarding and one for customer growth, with separate tracking architecture, custom UTM links, and Meta Pixel plus GA4 for granular performance visibility. AI-assisted performance monitoring allowed us to identify drop-off points, optimize bidding signals, refine creative rotations, manage ad frequency, and systematically reduce CPL and CPA over time.